10 years of business these companies are ambitious target market the Google Android platform, the world's most popular smartphone software, to profit from the rapidly growing market.
However, to achieve that goal, the dynamic SE owners need deep pockets and has a multimedia asset. SE own brand of 'subdued' at Apple Inc. iPhone and iPad successful homemade thirsty amaze many consumer gadgets.
Full takeover of Ericsson Sweden will increase the supply Sony as a whole, including the content, gaming devices, electronics and even a tablet computer. However, still loses smartphone.
"Sony did not seem interested in making that step. However, maybe after seeing Apple, Sony now think may arise and offer the same thing Apple has to offer, "said Gartner analyst Carolina Milanesi.
50:50 Cooperation Sony and Ericsson formed in 2001. This cooperation continues to grow after a breakthrough via the Walkman music phones and Cybershot camera phones, both these technologies come from Sony.
However, this cooperation began to lose on a more expensive competitors, the share of total handset sales had dropped to only 3% from 9% while still at its peak. Now, Sony Ericsson is putting his hopes on the smartphone, the mobile segment is growing rapidly, especially Android phone.
As a result, this partnership produced some progress, and generate a net profit of 90 million Euros (Rp1, 1 trillion) last year. Earlier in 2009, this cooperation is a loss reserve of 836 million euros (Rp10, 1 trillion).
To get new customers, Sony Ericsson have access to Sony's popular content. Including PlayStation, music catalog (Justin Timberlake and Bob Dylan) and movies and popular TV shows such as the United States comedy 'Seinfeld'.
The company is now beginning to lead there. Recently, SE Xperia smartphone launched Play that gives users access to the PlayStation game. However, these products are considered late and costly as well as being 'destroyed' his parents, Sonya.
Recently, Sony launched its tablet PC Android. In addition, Sony also plans mewaralaba PlayStation on other mobile phone makers. Nobuo Kurahashi from Mizuo Investors Securities said, so far, the steps taken by Sony Ericsson Sony to roll into the strategy has made sense than the rival.
"Involving Sony Sony Ericsson can be difficult to reach a goal," said Kurahashi. After controlling for all, would be easier to manufacture strategy, he added.
However, this plan will not be easy. The reason, Sony has 'interference' in other places. This week, Sony said the loss of U.S. $ 3.2 billion (Rp 27.5 trillion) in the fiscal year ended March 31, then the Japanese earthquake.
The company is also striving to surpass Apple in portable music and Samsung in terms of flat-screen TV and Nintendo and Microsoft in the battle video game console dominance. In addition, Sony also faces the challenge to restore consumer confidence after hackers (hackers) to access client data from its online gaming platform last April.
"Given the magnitude of the challenge Sony, a step for Sony Ericsson in the short term is unlikely," said CCS Insight analyst Geoff Blaber. For that, Sony needs the presence of mobile devices, and SE need Sony's content and services. This can only be done if Sony took over control of this cooperation.
However, to achieve that goal, the dynamic SE owners need deep pockets and has a multimedia asset. SE own brand of 'subdued' at Apple Inc. iPhone and iPad successful homemade thirsty amaze many consumer gadgets.
Full takeover of Ericsson Sweden will increase the supply Sony as a whole, including the content, gaming devices, electronics and even a tablet computer. However, still loses smartphone.
"Sony did not seem interested in making that step. However, maybe after seeing Apple, Sony now think may arise and offer the same thing Apple has to offer, "said Gartner analyst Carolina Milanesi.
50:50 Cooperation Sony and Ericsson formed in 2001. This cooperation continues to grow after a breakthrough via the Walkman music phones and Cybershot camera phones, both these technologies come from Sony.
However, this cooperation began to lose on a more expensive competitors, the share of total handset sales had dropped to only 3% from 9% while still at its peak. Now, Sony Ericsson is putting his hopes on the smartphone, the mobile segment is growing rapidly, especially Android phone.
As a result, this partnership produced some progress, and generate a net profit of 90 million Euros (Rp1, 1 trillion) last year. Earlier in 2009, this cooperation is a loss reserve of 836 million euros (Rp10, 1 trillion).
To get new customers, Sony Ericsson have access to Sony's popular content. Including PlayStation, music catalog (Justin Timberlake and Bob Dylan) and movies and popular TV shows such as the United States comedy 'Seinfeld'.
The company is now beginning to lead there. Recently, SE Xperia smartphone launched Play that gives users access to the PlayStation game. However, these products are considered late and costly as well as being 'destroyed' his parents, Sonya.
Recently, Sony launched its tablet PC Android. In addition, Sony also plans mewaralaba PlayStation on other mobile phone makers. Nobuo Kurahashi from Mizuo Investors Securities said, so far, the steps taken by Sony Ericsson Sony to roll into the strategy has made sense than the rival.
"Involving Sony Sony Ericsson can be difficult to reach a goal," said Kurahashi. After controlling for all, would be easier to manufacture strategy, he added.
However, this plan will not be easy. The reason, Sony has 'interference' in other places. This week, Sony said the loss of U.S. $ 3.2 billion (Rp 27.5 trillion) in the fiscal year ended March 31, then the Japanese earthquake.
The company is also striving to surpass Apple in portable music and Samsung in terms of flat-screen TV and Nintendo and Microsoft in the battle video game console dominance. In addition, Sony also faces the challenge to restore consumer confidence after hackers (hackers) to access client data from its online gaming platform last April.
"Given the magnitude of the challenge Sony, a step for Sony Ericsson in the short term is unlikely," said CCS Insight analyst Geoff Blaber. For that, Sony needs the presence of mobile devices, and SE need Sony's content and services. This can only be done if Sony took over control of this cooperation.