"Potential Hilux market could reach 1,000 units per month, but due to a lack of supply, then the estimated sales reached only 600-700 units per month," said Joko Trisanyoto TAM Marketing Director, at the launch of New Hilux, here on Wednesday.
Based on data from TAM during the first half, sales of Toyota pick-up reached 4187 units, with the highest sales in March of 1181 units. However, due to the earthquake and tsunami in Japan, sales continued to decline in June and improved with 647 units in wholesale rates (up to the level of dealer sales).
Joko said the demand pick-up in the world are increasing, so supply Hilux - fully imported (CBU) from the base of the Toyota pick-up production in Thailand to Indonesia - not much.
"If we order 800 units, could be supplied only 400 or 600 units, as demand pick-up world is rising, such as Australia, and Latin American countries in the region," he said.
Therefore, said Joko, an estimated time of pivot (waiting period) Hilux shipments could reach two months.
"Sales of the Toyota pick-up on average for a single cabin and double cabin 600's per month," said Joko. He is optimistic that with improved automotive market in the second half, then sales could break the 700-800 units per month.
Added GM Marketing Planning Widyawati TAM, Indonesia is not considered market Toyota pick-ups are huge when compared to other countries such as Australia.
"So, order fulfillment or supplies from Thailand are pareto. Hilux market in Indonesia is not that big compared to other countries that import from Thailand," he said.
New Hilux
To increase the market pick-up in Indonesia, Toyota Hilux market with small changes, mainly on the size of a double cabin cylinder engine fell from 3,000 cc to 2,500 cc.
"Based on input from the consumer machine Hilux double cabin just 2500 cc, with a higher efficiency level of 16 percent, without reducing the toughness of the vehicle," said Joko. In addition, he said, changes to the exterior, making New Hilux more handsome and modern.
TAM to market New Hilux double cabin in two variants: type E and type G with a new 2500 cc engine VNT. Both manual transmission, with the price of Rp309 each, 5 million and Rp328, 2 million per unit.
As for the cabin, TAM market New Hilux in three variants namely the type of deck petrol 2.0L M / T, the type of cab & chassis 2.0L petrol M / T, 2.5L diesel and the type of M / T.